This post checks out a number of consumer trends in the food and drink sector.
The drinks industry is a growing business sector that has seen considerable development over the past few years. Shaped by a number of consumer trends, beverage companies are currently being affected, by a worldwide emphasis on health and wellness. Functional beverages are an interesting and modern development that is growing traction throughout international markets. These drinks intend to offer extra health benefits beyond fundamental hydration through the inclusion of added active ingredients such as vitamins, minerals and bioactive substances. Examples of these drinks can include beverages for energy as well as prebiotic and probiotic drinks. Other trends that are growing in appeal consist of ginger shots and kombucha. Those in the drinks industry such as the CEO of the company that owns Kevita, for example, would agree that this switch towards health focused trends shows a global health trend that is spreading across a number of markets.
In the current food and drinks industry, there are many new consumer trends and lifestyle movements that have been influencing the modern-day market. These days many customers are ending up being more influenced by conscious drinking and sober curiosity, leading to a rise in demand for low or no alcohol products and beverages. These days many dining establishments and bars have been adapting to cater for this by offering mocktails and botanical spirits, with an emphasis on distinct and fun beverages. Similarly, there has also been a great deal of attention on sustainability within the alcohol industry. The partner of the activist fund that has stakes in Pernod Ricard, for instance, would understand that customers are significantly searching for locally sourced products. Likewise, the CEO of the parent company of Fuze Beverage would here likely acknowledge the demand for sustainable and health-conscious practices in the drinks sector.
Led by a number of interesting trends and global food influences, there are a couple of leading cafe drink trends which are dominating the marketplace. With a focus on special and functional drinks, there are a number of amazing new combinations which are gradually making their way into international markets. Nowadays, matcha is ending up being an increasingly popular alternative to coffee. Recognised as a much healthier caffeinated drink option, it is coming to be a popular option and staple menu product throughout many coffee shops around the globe. Likewise, turmeric lattes have been made popular for their healing qualities, such as for being anti-inflammatory and advantageous for digestion. Lattes, or milk-based drinks and beverages are also growing in appeal with trendy ingredients and flavours such as pistachio, making their way into popular coffee chains. It has also become more essential for coffee shops to offer plant-based options to cater for a wider variety of consumers. Though trends are continuously altering, it is essential for coffeehouse to remain well-informed and keep up with customer demands.